Jewellery Care
At BG's Jewellery, we believe life is all about expressing yourself. Your jewellery is more than just an accessory—it’s a reflection of your emotions, your style, and your story. To keep your BG's treasures shining bright, here are some simple yet effective care tips!
QUICK TIPS
- Your BG's jewellery is as precious and special as YOU!
- It should be the last thing you wear and the first thing you take off.
DO REMEMBER
- Your BG's jewellery is unique, brilliant, and charming—just like YOU! To keep it that way, store it safely in your BG's Kit or a zip-lock bag. A little care goes a long way!
- Just like you, your jewellery deserves love and gentle care. Keep it away from perfumes, soaps, strong chemicals, and excessive humidity. These can dull its shine and aren’t great for your skin either!
- Every piece of BG's jewellery is delicate and exquisite. Handle it with care—avoid excessive force or impact to prevent damage. After all, wouldn’t you want the same kindness in return?
With love,
BG's
about us
Founded in 1968 by the late Shri B.M. Gupta, bg’s previously Brij Garments, began as a garments brand rooted in quality and craftsmanship. In 1994—after Shri B.M.Gupta’s passing—his son, Shri Nitin Gupta, diversified the business into jewellery and accessories, marking the start of our journey as pioneers in imitation jewellery in 1994.
With an unwavering commitment to customer satisfaction, exceptional after-sales service, and unmatched quality, bg’s jewellery quickly became the go-to destination for discerning shoppers, leading fashion designers, and industry elites.
Over the years, renowned names such as JJ Valaya, Shantanu & Nikhil, Mandira Wirk, and Manav Gangwani have patronized our collections. Our pieces have also been adorned by celebrated personalities like Amanpreet Wahi, Sonal Chauhan, and Esha Gupta.
For us, Quality always comes before quantity — a philosophy that has been the driving force behind our success. Generations of customers trust us not only for our exquisite jewellery, but also for the strong relationships and high standards we uphold.
After the passing of Shri Nitin Gupta, our legacy now continues under Mrs. Aditi Gupta, who carries forward the same passion and dedication. As we step into the future, we remain committed to delivering timeless, high-quality jewellery that defines elegance and trust.
