About us
Founded in 1968 by the late Shri B.M. Gupta, bg’s previously Brij Garments, began as a garments brand rooted in quality and craftsmanship. In 1994—after Shri B.M.Gupta’s passing—his son, Shri Nitin Gupta, diversified the business into jewellery and accessories, marking the start of our journey as pioneers in imitation jewellery in 1994.
With an unwavering commitment to customer satisfaction, exceptional after-sales service, and unmatched quality, bg’s jewellery quickly became the go-to destination for discerning shoppers, leading fashion designers, and industry elites.
Over the years, renowned names such as JJ Valaya, Shantanu & Nikhil, Mandira Wirk, and Manav Gangwani have patronized our collections. Our pieces have also been adorned by celebrated personalities like Amanpreet Wahi, Sonal Chauhan, and Esha Gupta.
For us, Quality always comes before quantity — a philosophy that has been the driving force behind our success. Generations of customers trust us not only for our exquisite jewellery, but also for the strong relationships and high standards we uphold.
After the passing of Shri Nitin Gupta, our legacy now continues under Mrs. Aditi Gupta, who carries forward the same passion and dedication. As we step into the future, we remain committed to delivering timeless, high-quality jewellery that defines elegance and trust.
Our flagship store is at
G-10 LGF South Extension 1 Main Market, New Delhi
a legacy worn by generations
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