About Us
What began as Brij Garments in 1968 evolved into bg’s Jewellery in 1994 under the leadership of Shri Nitin Gupta. Founded by the late Shri B.M. Gupta, the brand was built on a strong foundation of quality craftsmanship, attention to detail, and integrity.
In 1994, Shri Nitin Gupta expanded the business into imitation jewellery and fashion accessories, marking a defining milestone in the brand’s journey. This evolution established bg’s Jewellery as one of the early pioneers of imitation jewellery in India, with a growing presence among discerning customers in Delhi and beyond. Known for refined designs, superior finish, and dependable quality, bg’s soon became a trusted jewellery destination in New Delhi.
Rooted in decades of experience, bg’s Jewellery continues to create collections that blend traditional Indian aesthetics with contemporary sensibilities, offering jewellery that is timeless, elegant, and trusted across generations.
A Legacy of Trust and Craftsmanship
At bg’s Jewellery, quality has always come before quantity. Every piece is thoughtfully crafted with a strong focus on detailing, durability, and lasting beauty. This philosophy, combined with reliable after sales service and customer care, has helped build long term relationships with customers across Delhi, many of whom have trusted the brand for decades.
Our jewellery collections are admired by discerning shoppers, fashion professionals, and industry leaders. Over the years, celebrated designers such as JJ Valaya, Shantanu and Nikhil, Mandira Wirk, and Manav Gangwani have patronized bg’s Jewellery. Our pieces have also been worn by well known personalities including Amanpreet Wahi, Sonal Chauhan, and Esha Gupta.
Generations of Elegance
What defines bg’s Jewellery is not only the jewellery we create, but the trust we build. Generations of customers continue to choose bg’s for weddings, festive occasions, and everyday elegance because they value our consistency, quality standards, and refined designs.
Each collection reflects a balance of heritage craftsmanship and modern styling, making bg’s Jewellery a preferred choice for imitation jewellery in Delhi for both traditional celebrations and contemporary wear.
Our Flagship Store in South Extension, New Delhi
Our flagship store continues to be the heart of our journey and a well known destination for jewellery shoppers in Delhi.
G 10, South Extension 1 Main Market
New Delhi 110049
Located in one of Delhi’s most established shopping hubs, the store offers customers a personalised in store experience where craftsmanship, authenticity, and service come together. Visitors can explore curated jewellery collections with the guidance of experienced staff who understand both tradition and modern taste.
Carrying the Legacy Forward
Following the passing of Shri Nitin Gupta, the brand is now led by Mrs. Aditi Gupta, who continues the legacy of bg’s Jewellery with the same dedication, passion, and commitment to excellence.
As bg’s Jewellery expands its presence online, our promise remains unchanged, to offer high quality imitation jewellery rooted in Delhi’s rich retail heritage while meeting the expectations of today’s modern customer
bg’s where legacy meets lasting elegance.